In emails, GIFs improve click-through and open rates, and the best marketing departments now spend time and effort to create visually pleasing animations of their products or services.Īs GIFs work just like any other image, you can include them in backgrounds, image blocks, or logos.ĭell’s open rates increased by 6% and they received 42% more clicks. The technology is over thirty years old but still delivers entertainment to millions of online fans every day.įor marketing purposes, a GIF can quickly grab a reader’s attention and direct them to a specific portion of a site or email. GIFs are animated images that remain widely supported and, therefore, are a perfect addition for marketing content.
However, GIFs do require a careful design for email optimization to be the most productive. Using a GIF to draw attention to a certain section or content block or, even better, to frame your new product is an effective strategy. GIFs are great for marketing, as they deliver animated images as part of your content.
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